While 2020 was destined to bring developments in Virginia business data protection and privacy considerations–previously discussed here–the COVID-19 pandemic brought unprecedented challenges to business, employees, and consumers. To help guide businesses through novel and challenging privacy and data protection concerns, the International Association of Privacy Professionals (IAPP) “launched a research initiative to gain more insight into the unique ways privacy and data protection practices have been affected by the pandemic.”
The report (full pdf here) includes key findings and makes helpful recommendations for business privacy policies going forward. These recommendations are based on a broad survey of businesses that wrestled with telework policies, monitoring employee health data (and deciding whether to share this information), insecure networks and devices, and numerous other unforeseen privacy considerations.
Despite a changing work environment and new privacy and data-sharing challenges, a business’s commitment to thoughtful development and implementation of privacy and data protection is essential both practically, as each business must protect its brand, its consumers, and its employee, and legally, as local, state, and federal regulations continue to evolve.